Sitecore 8 Profiling Visitors for Beginners

The first step to deliver Personalisation for Anonymous Visitors of your web site is knowing your Visitors through the pages that they have visited…

Sitecore allow you to Profile your customers interests and behavior through the Profile framework where you can define the Profile Keys, Profile Cards and PatternMatch Cards.

In order to be able to fully benefit from this feature, you need to have XDB & Analytics enabled so that you can fully track your customer behavior.

pofiledefinition

profilecard

patterncard

As you can see, there is not always a clear classification, but often the definition touch multiple dimensions…

Once that you have defined your Profiles, it is time to TAG your content so that you can classify your visitors….

contenttagging

contentsegmentation

Once that you have defined your Profiles and Tagged your content you can easily identify your Anonymous visitors and start delivering personalized content based on the interest and behavior that you were able to track….

Some example of personalisation rules are reported here…

personalisationrule

personalisationrulepatterncards

 

 

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