MVT stands for multivariate testing if you are not familiar with the concept and you know A/B testing is more or less the same thing and in the case you have never heard about it, the principle behind it is to expose your web site visitors to multiple variations of the website content/functionalities to TEST what is the variant that perform better.
It is important to specify that Sitecore generate the TESTS variation server side and it requires XDB enabled to track analytics and to help you to understand the more effective variant.
There are two way that Sitecore use to deliver MVT functionalities:
Component Based Testing
you can configure it either in Page Editor Mode either from the presentation details here you can specify all the variations that you want to expose your customers and it is very easy to configure as you can see in the following screenshots.
Page Based Testing
From here you can control all the running Tests and you can see Sitecore suggestions for the Pages to test…
When you create a new Test you will be asked for the page to Test and the Variations of the page to test (you can either use different pages or create different versions of the same page)
You can than define:
- The Percentage of the traffic visiting the page to run the test
- The Success criteria of your test (eg. if the user is visiting more pages / increasing the engagement value or if the user is triggering a specific Goal/Event eg. conversion rate
- The Duration of your test (for how long you want to run the test)
- The confidence level, when do you want Sitecore to decide the winner of the test and serve automatically the winner of the test